|
In today’s hypercompetitive market, it is a significant challenge to retain existing customers and to attract new customers.
To retain the existing customers, their experience with the company should be made smooth and pleasant. All their interactions with the company must be recorded and analyzed to uncover the hidden sources of poor customer experience that leads to dissatisfaction and attrition. It is important to identify the patterns of behavior that customers exhibit to resolve their problems, regardless of channel, reason or time of contact.
While there are many sales and marketing analytics tools to target and attract new customers, there are not many tools for customer service delivery optimization....
Read more...
|